Developing Perspective

The Craft and Business of Software Development

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Netflix on Android marketbase

In John Gruber’s commentary on the announcement that the new Netflix Android app is only available for a limited number of handsets, he asked if anyone had a reasonable estimate of how much of the market that actually represents.  

My Audiobooks app has been in the Android Marketplace for a little over a year.  It is free, well reviewed and has around 660k downloads.  Given those attributes its own install statistics should provide a good estimate of what the Netflix app will find.  

The data is as follows:

6.1%  HTC EVO 4G
5.3%  HTC Incredible
1.1%  Nexus One
0.5%  G2
0.1% Nexus S

For a total market of 13.1%.  So 86.9% of users won’t be able to make use of the app.

If you’re interested in the full breakdown of install base by handset you can download that here.